Friday, June 3, 2011

Marketing Genius!!!


Greeting card artist and art-licensing guru Kate Harper recently posted this lovely design and sentiment on her blog then invited everyone to freely "spread the word" -- there was no fear of someone stealing her artwork or her words....just a generous, no-strings-attached, put-it-out-there-and-enjoy type of offer.

I just love this!!!  Kate gives out so many tips and suggestionson her blog and does so freely without worrying about someone trying to steal the big secrets.  If you've ever wanted to be a greeting card designer, then just subscribe to her blog and do what she tells you to do.  Kate shares so much free information and never asks for anything in return -- she doesn't push her books but you know they're there.  And they're affordably priced -- such a deal!

Many artists would never invite people to take one of their paintings and use it as they saw fit....in fact I'm still in awe about this and Tweeted it on Twitter and now I'm blogging about it.  Partly because I love, love, LOVE the sentiment and partly because she sneakily taught me a huge lesson about sharing freely and letting the Universe spread the word about her business. 

What pure marketing genius AND an excellent way to build up those Karma points!  Life is way too short to think someone is going to go out and steal your art. 

Way to go, Kate :-)

2 comments:

  1. Love this quote and love what you wrote! We are all on this journey together and maybe artists can show the rest of the world how sharing and supporting each other can make life just a little bit sweeter.

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